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Dr David A Comerford
University of Stirling
+44 1786 467317
Fax:+44 1786 467469
David Comerford is a lecturer in the economics division and the Behavioural Science Centre. His research uncovers insights on how people make mistaken judgments and decisions - for instance, judgments of trends over time, judgments of expenditure, and judgments of how an experience will feel.
David works with policy makers and businesses in the USA, the UK and Ireland applying his research findings to improve decision making. He is currently collaborating with the Scottish Government on a project to improve economic forecasts, and is supervising a PhD student on this topic.
Media outlets that have covered David's research include the Washington Post, the Chicago Tribune, National Public Radio, Forbes, the Harvard Business Review.
Prior to coming to Stirling David worked at the Fuqua School of Business at Duke University and at University College Dublin. David has won research awards from the International Association for Research in Economic Psychology, the Irish Research Council for Humanities and Social Sciences Scholar, and the Fulbright Commission.
David's expertise is designing interventions in survey questions to improve judgments. Examples of his work include:
Designing the questions used in constructing the Scottish and Irish Consumer Sentiment Indices
An experiment that led the state of Massachusetts to redesign the questions that open its online marketplace for health insurance, the Massachusetts Connector
Designing expenditure questions that are used by the Irish Revenue Commissioners and leading market researchers
Designing an intervention to increase sustainable transport use that was rolled out by the Irish National Transport Authority.
01/08/2013 - 03/08/2013
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